Axial is a company that designs and manufactures remote control (RC) cars and parts. The company has had a significant influence on the RC car hobby, particularly in the field of off-road and rock crawling.

Axial was one of the first companies to introduce ready-to-run (RTR) scale off-road vehicles, which made it easier for hobbyists to get into the sport without having to build their own cars from scratch. They also developed a unique 4-link suspension system that allows their vehicles to perform better in rough terrain and obstacles, this system is still used today by other brands and manufacturers.

In addition to their RTR vehicles, Axial also produces a wide range of high-quality upgrade parts and accessories that allow hobbyists to customize and improve their cars. This has contributed to the growth of the hobby by providing enthusiasts with more options to personalize their vehicles and enhance their performance.

Axial also runs a large number of events and competitions to promote the hobby, which has helped to attract new enthusiasts and grow the community. Their events are known for the real-life scenario and obstacles, which are a big challenge for the drivers and make the events more realistic.

Overall, Axial has had a major impact on the RC car hobby by making it more accessible and providing enthusiasts with a wide range of high-quality products and events to enjoy. The company continues to push the boundaries of what's possible with RC cars and inspire hobbyists to take their vehicles to new heights.